Wildfire Copy 704.562.4611 Charlotte, NC USA
Wildfire Copy
B2B direct response copywriting
for small to medium-sized professional service firms
Real Estate | Home Improvement | Hospitality | Legal Services
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Tell your story. Your product or service is unique. Share it with the world.
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Make things happen. Generate interest, connect with your customers and increase sales by using effective copy.
A new kind of copywriter. Work with a reliable copywriter with a background in Psychology, Sales & Marketing,
and a respect for deadlines.
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our services
services / what we do
Wildfire Copy provides B2B direct response copywriting to small and medium-sized professional service firms.
We take important writing projects off of your to-do list. You want to get your messages to your target audience.
Perhaps you are too busy, you don't have a dedicated copywriter, or your staff is spread too thin already...we can help!
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E-newsletters
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White papers
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Web copy
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Case studies
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Social media
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Marketing promo
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Blog posts
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Ghost blogging
samples & happy clients
I've written copy for a variety of industries including real estate, home improvement, legal services, hospitality, and more.
I'd love to learn about your business and would be happy to be a part of your next project.
Let's discuss how we can work together to make your business and your promotions successful!
samples
B2B
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Blog (SPEC): "Five Reasons to Promote Custom Cabinets In Your Kitchen Renovation Jobs"
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e-newsletter ad / Client: PowerForce Sales Training, Project: White Paper Offer, American Writer's and Artists, Inc.
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e-mail offer / Client: Chill-O-Matic, Project: Half off trade show admission, American Writer's and Artists, Inc.
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web page re-write / Client: Mindwalk Business Coaching, Project: Free Webinar for Web Designers, American Writer's and Artists, Inc.
Articles
Metrolina Paralegal Association - Paraview Newsletter (for Paralegals) Did You Chose Your Practice Area, or Did Your Practice Area Chose You?
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Working Charlotte Magazine - Bios and graphic design for now-defunct local magazine for outsourced professionals
Pamela Lewis Biography
Ted Hendrix Biography
Postcards/Promotions
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Real Estate Series - various real estate agencies in Charlotte, NC - Keller Williams Realty, RE/MAX, and Wilkinson & Associates/ERA Website promotions, print ads, email drip marketing, Powerpoint presentations, direct mail
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Promotional Letter (SPEC): Danal Restaurant, New York City
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Advertisements
e-mail advertisement / Client: YES TO Cucumbers Suncare Bundle Natural Skincare Line, Project with Writer's Digest University
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Omni Hotels - Press releases, radio and print advertising copy, and newsletter articles for Omni Parker House hotel in Boston, MA
Superior Fence & Rail
Blog Post Ghostwriter
Blog Posts
Jamison Realty
Blog Post Ghostwriter
about me
Linda Gassmann
If you're curious enough to "google" me or look me up on LinkedIn, you'll find that I've had quite a variety of jobs over the years, ranging from Sales & Marketing Manager for book publishing companies, Graphic Designer and Art Director for national magazines, residential real estate Broker, and corporate Paralegal. I have worked at advertising agencies, publishing companies, telecommunications firms, IT firms, manufacturing companies, and at a financial institution. I like to describe myself as a "multipotentialite", the phrase coined by Emilie Wapnick, author of How to Be Everything, to describe people with insatiable curiousity, love of learning, and a passion for many different things.
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What does this mean for you?
Well, for one, I love to learn about all different types of companies. My curious personality is the perfect match for a copywriter because one day, I may be writing advertising copy for a cosmetics company, and the next day, a case study for a forklift company. My curious nature and passion for learning will translate into an enthusiastic copywriting partnership with you and your company. I will dive in to learn your business and your company goals, and I will care about your success as if it was my own.
I can help your company meet its objectives.
You want a copywriter who can write to reflect the personality of your company and appeal to your target market demographic. You want a copywriter who is respectful of your deadlines. Let's work together to make your promotions highly effective and to promote your products and services with creativity and integrity.
How Your Partnership with a Great Copywriter
Can Help Your Company Reach Its Objectives
You want a copywriter with whom you can create a true, trusted business partnership.
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Ideally, you'd like your copywriter to be considered as a part of your team - someone who understands your business, your products, and your services; someone who thinks as you do. It would also be great if that copywriter was respectful of your deadlines and could speak to your audience with the same tone as your other marketing materials.
You want your copywriter to be creative, but also to understand the business environment.
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I hold a Marketing Degree and Psychology minor from the University of Massachusetts, Amherst, MA. I have successfully created and operated three separate businesses for over 18 years (freelance Art Director in New York City, a Broker selling residential real estate in Charlotte, NC, and now a direct response B2B copywriter. I am a North Carolina State Bar Certified Paralegal currently working for a large bank. I also hold a Graphic Design Certificate from Parsons School of Design in New York City, practice yoga several times per week, enjoy painting, hiking, movies, and dance. I like to use both sides of my brain and feel that makes for a well-rounded partner for your company because I can adapt easily and tailor copy directly to your business and your target market.
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You want a copywriter you can rely on to produce results.
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Throughout my professional work life, I have cultivated a keen sense of business communication. While the tools may have changed over the years (we now have powerful social media tools that we didn't have years ago), the concepts are still the same: engage with your target audience, deliver a clear, powerful message, explain how your product or service offers the solution to their problem, and entice them to take action.
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You work hard...let's work hard TOGETHER to get you the results you deserve!
testimonials
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"Great job Linda! (as always)"
"Thanks, Linda! You are the best!!!"
"I love your stories -- so we make a good team!!"
-Nicole Plyler, Senior Account Manager, 33social Digital Marketing
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"I was literally laughing out loud at my desk while I read this! I love the truth about it. You Treasure your Sanity. You like Your Friends! So true about most DIY projects. Very good stuff. Thank you so much! Thanks for all you do!"; and
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"Thank you for this blog...it is fantastic! I love the angle you took on this one."
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-Katie Urbain, Practice Leader, Digital Technologies | Senior Account Manager
33social Digital Marketing
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"Great work. Your headline is solid. The rest of your ad is excellent. You've highlighted the problem effectively, and then positioned the white paper as the solution. Nicely done. Overall, very good ad!"
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- Steve Slaunwhite, Award-Winning Copywriter,
Marketing Strategist, Author, Coach & Speaker
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“I think you did an excellent job conveying the right voice for your audience in your body copy. It’s conversational and engaging, two qualities I love to see in copywriting.”
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- Athena Hayes, Copywriting Instructor, Writer’s Digest University
"Linda was there for me with her patience, understanding, and expertise by answering all of my questions and concerns. She was present physically when I needed her and she took care of all of the paperwork. Thank you from the bottom of my heart."
- Alice S., Charlotte, NC
"Thank you for all of your hard work and professionalism during our transaction. You were wonderful to work with!"
-First Properties of the Carolinas, Inc.
"Thanks again for all of your help this week and for everything you did over the past months and months...I could not have done it without you!"
-T. Flor, Charlotte, NC
"Linda is delightful! She is positive and outgoing. She listens and encourages. Linda was very responsive and enthusiastic. Working with Linda was an easy and enjoyable process!"
- Pam C., Charlotte, NC
"Linda was very knowledgeable and accessible. Her services were excellent! Good follow-up and I enjoyed our working relationship."
-Avis S., Charlotte, NC
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Please get in touch, and let me know how I can help!
Wildfire (a.k.a. Greek fire) was an incendiary weapon used by the Eastern Roman Byzantine Empire in Constantinople beginning in 672. It was a complete weapon system used to decimate enemy ships, and consisted of a flammable green liquid emitted by a flame-throwing weapon that would explode when in contact with flame or sunlight. It continued to burn while floating on or under water, stuck to anything it touched, and could only be extinguished by sand. As it aged, the more powerful its flames became. Its secret formula remains a mystery even today.
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contact
Wildfire Copy
a new kind
of copywriter
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